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About the author

Jill Schmidt is a lover of data-driven communications and a keen follower of digital marketing best practices and trends. Throughout her 18 year tenure in marketing and advertising, she has worked on digital account strategy and campaigns for companies such as Colgate, Kellogg, Kimberly-Clark, Briggs & Stratton, the Milwaukee Journal Sentinel and many others.   She is the creator and writer of a triple award-winning email newsletter. Founding member of the Milwaukee Interactive Marketing Association, former Vice President, and seven-term board member.  

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